postmodern identity is not given to an individual by God or nature or tradition—in postmodernism, we create ourselves—through consumption.  Often the consumption of images.  The identity made up of images is fragile, and so it is in constant need of reinforcement.  Consequently, it is easily influenced by entertainment and advertisements, and social media. And because of this, identities can be in continuous flux.

Young people spend a lot of time on their phones,  They might be desperately trying to create and curate their very identity and the meaning of their life.

 Yikes.  I wish they were just wasting time.